Traditional Thanjavur Golu Bommai (Doll) Workshop

Roshni Puthukudy, founder of EthniiChic, is an artist and designer devoted to bringing India's traditional art forms into modern homes. She conceives every collection herself and paints most of the pieces by hand, working alongside a small team of artists. Her practice draws on a wide range of living traditions, including Kerala Mural, Madhubani, Kalamkari, Cheriyal, Pichwai and Warli.

Through EthniiChic, Roshni offers a heartfelt alternative to mass-produced décor, creating handcrafted pieces that each carry a story. They are made for people who see their homes as an expression of who they are and where they come from.

Her mission extends beyond creating. She is committed to keeping these traditions alive and relevant by inviting others to experience them first-hand. Her DIY painting kits place the brush in people's hands, guided by the motifs, colour palettes and techniques that artists have passed down for generations.