"The brand image of Xander Bags appropriately resonates with the philosophy of Zwende. The brand was created a year back to provide a choice for conscious fashion in apparel industry. Moreover we acknowledge and admire the diverse choices of our valued customers and produce in small batches and thus our creation remains unique while not overproducing."
XANDER reflects ethos of simplicity and elegant designs based on the principle of circular design methodology. Inspired by modern culture, lifestyle and evolving trends, Xander’s philosophy stems from a vision that- “ one of the first conditions of satisfaction is that the link between man and environment shall not e broken”. Xander curates the essence of different aspects of biotic environment and replicate the same in designs in terms of its colours, shapes and configuration, texture and prints.
The brand name has been coined from one of the most inspirational person in our life, who played different roles at different phases of our life. Wherever we are now as a brand, is just because his contribution. The brand is name after him ‘ XANDER’ not only to show our gratitude but also to reflect the philosophy of his life in which he believes in- “Giving back pays you with greater dividend”.
The primary composition of Xander bags is jute which is organic plant based fabric. The designs are made edgy by using factory cut out leather and PU. Xander bags workshop practices zero waste policy and fair wages to artisans. Regular training and workshops are conducted with rural women to bring them under the ambit of livelihood programme.