Parvatajan is an art and craft based company based in Uttarakhand. Focusing on the traditional Aipan art of Uttarakhand, modernising and customising traditional art in various products like torans, coasters, diaries, tote bags, paintings, pots etc.
Abhilasha Paliwal did Diploma in Fashion Designing from ONGC College Dehradun. After that she worked in various companies as Merchandiser for 6 years in Delhi. In October 2019 she decided to stay in Haldwani and started firm Parvatajan Kalakriti to work on traditional local art of Uttarakhand and modernise various products with some wonderful Aipan designs which includes the first ever toran with religious symbols in Aipan design. Some of the other products are paintings, tote bag, diaries, pots and coasters.
Bharat Upadhyay is a Software Engineer and Freelance Entrepreneur by profession. He has a work experience of more than 3 years in corporate sector. He initiated the idea of working together on the Aipan project and is handling PR, sales and marketing and IT work for the Parvatajan.
"Collaborating with a venture like Zwende has been a great experience for us. From the day one of the collaboration we were very excited to work with a team which brings a lot of passion and love to our creative spaces and provide us with such a huge platform to prosper and flourish. We are honoured with this collaboration and will be looking forward to work together and achieve many accomplishments in the near future."