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P-TAL X Zwende P-TAL X Zwende
P-TAL aims at reviving India's only UNESCO Listed craft of Thatheras of Jandiala Guru who handcraft brass and copper utensils.
Kitchenware
Home Decor

Over the years, due to the onset of changing culture and modernised tastes, this craft lost its stature. This craft is not just a form of livelihood for Thatheras, but a legacy passed on for the past 200 years from generation to generation. The P-TAL team aims to revive and resuscitate the traditional Thathiar craft. With this aim in mind, they have adopted a dual-faceted approach of developing aesthetic products for the niche markets and utility-based products for the mass markets. For making the craft sustainable, the long term goal is to involve the next generation of the community in this craft, by making them aware about the lucrativeness of this craft and its immense untapped potential in the market. Their goal is to take the craft to international markets and to simultaneously improve the livelihood and infrastructure of our thatheras and Jandiala Guru for the holistic sustenance and development of the craft at every stage. P-TAL is an epitome of transforming tradition into a trend while converting practice into perfection thus moulding the vessels of hope!

Handcrafted
Handcrafted
Handcrafted
Handcrafted
"In the world of arts and crafts, the most important USP has been that anything can be curated and the minutest of details can be incorporated when special personalised efforts by artisans are put in. Zwende's idea of recreating this magic on a global level by taking the products of artisans to the customers in their required form impresses and excites us a lot. We are thrilled to partner with them to join them on the mission to create beautiful pieces for the requirements of people and revive the dying crafts of India."