LUYK is a Delhi based kid’s lifestyle brand started by Shubham.
Luyk was started when Shubham discovered a lack of kidswear brand which focuses on styling and sustainability and provides the Indian customers with a regional shopping experience. They offer a collection of carefully crafted items for boys and girls.
When the pandemic hit in 2020, they were left with very low business and they had to do something new to sustain. Tie-dye was trending and that is when he came up with the Idea of LIY...a Do It Yourself tie-dye kits that lets people design and colour their own garments using their favourite colours and create something magical.
"Collaborating with Zwende has been an amazing experience up till now, together we have reached wider audiences and it is just the start. We are glad we could partner with Zwende to grow and take our craft to places."