Craftizen was founded by Mayura Balasubramanian, a self proclaimed cultural junkie with a passion for traditional and contemporary arts and crafts.
Craftizen Foundation works on craft based skill development and income enhancement, coupled with strategic interventions and business acumen support to enable sustainable livelihoods for traditional artisans as well as marginalised communities. Through their programs, we have benefitted over 1,200 persons till date. They are currently managing 18 skill training and livelihood centres across Bangalore, Hyderabad and Kolkata, both urban and rural, in partnership with like-minded non-governmental organisations.
Their beneficiaries include socio–economically underprivileged and disadvantaged sections of society including persons with intellectual disability, women rescued from a life of trafficking and abuse, tribal and rural women with limited avenues to earn a sustained source of income by providing support across the crafts value chain from skill development to design, production and marketing. We work with a wide and diverse range of craft skills including hand block and screen printing, kantha stitch, jewellery from bena grass with natural seeds and beads ; banjara and aari embroidery, tailoring, fabric painting; and a range of upcycled products from discards such as used flowers, newspapers, flex banners, silk threads and fabric waste. We also work with traditional craft groups including Nimmalkunta Leather and Etikopakka toys from Andhra Pradesh, Chennapatna lacquer toys from Karnataka, Cherial paintings and masks from Telangana and Benaras wooden toys from UP.
An MBA graduate from the Indian School of Business (ISB), Hyderabad, Mayura is a recipient of NABARD’s Social Entrepreneur Fellowship as part of their Rural Innovations Fund. Her vision is for citizens and corporates alike to extend the concept of “Make in India” to promote and preserve everything that’s handmade in India.
"Craftizen was founded with a vision to preserve and evolve Indian craft skills so that they remain an integral part of our cultural fabric. We are thrilled to engage with Zwende and have the opportunity to be a part of their collaborative platform which is providing much needed design and customisation support to craft based organisations."