"We believe in designing with the customer and customize the product according to their tastes. Working with Zwende has given us this opportunity to develop and create a product which is unique to every individual requirement."
AMAR KOSA is a word from the ancient language of Sanskrit, which means ‘eternal collection’. With a strong sense of passion deeply anchored within the depths of creations by human hands, AMAR KOSA was conceived in 2016. Like the root of our name, our designs have patterns of age-old textile traditions which are combined with modern-day fashion senses, crafting collections that are trendy and contemporary. Vastly indulging in hand block printing and handloom textiles, we endeavour to bring to you fashionable yet affordable accessories which will be a reflection of your soul. Initiated by NIFTian Ruchita Singh, AMAR KOSA is a fashion house that specialises in incorporating the best of ethnic fabrics along with trending patterns and shapes.
At AMAR KOSA, each piece is hand-finished by the artisans, giving it an essence of eternity. This feature alone makes each piece a treasured one, making you the heir to India’s rich craft culture. Within the beautiful fabrics on each product, you can discover traditions and stories of our rich heritage. With a mind to be a part of and contribute to the “Make In India” movement initiated by the government of India, all of AMAR KOSA’s components, from the fabric and equipment used, to the employees, are a part of our great Indian nation. We at AMAR KOSA believe that a small change today will make a big difference tomorrow!